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How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips

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Prices are going through the roof.

Social media marketing, it’s already competitive.

How are you going to stand out from the crowd when your mom and dad are already on Facebook?

Hey everyone, I’m Neil Patel, and today I’m going to share with you how you can stand out from the crowd with social media marketing.

Tip #1: Leverage the new innovative channels out there.

Facebook and Instagram are old.

But you know what? On these social sites, they continually innovate.

Who’s Facebook trying to be? YouTube. So what does Facebook roll out? Facebook Watch.

It’s their version of showing live TV shows, just like YouTube.

Facebook wants a slice of the action.

If you post your video content to Facebook, they’ll instantly give you a ton of views.

Why? Because they want you to move all your video content over to Facebook. That’s innovative, right?

#2: Be transparent.

The thing with marketing is that everyone sees it for what it is.

Consumers these days see right through the gimmicks.

So whatever you do, do you. But if you really want to stand out with social media marketing, be transparent.

Lying and telling people that they’re going to get results that they’re not going to get, it’s just going to make people not like you.

Look at sites like run by Pat Flynn.

Pat was an architect, and now he’s just like, “Hey let me create a blog telling people and showing them “how I’m making money online “and let me even show ’em my numbers “and prove that these are my real stats.”

And people love it.

It’s all about being transparent, his marketing has taken off, and he’s one of the most popular bloggers and even podcasters out there because he’s transparent.

And that’s the cool part. By being transparent, you’re gonna get a following of people being like, “Oh, cool, you’re showing all of your amazing moments “and all your terrible moments.”

If you want to be transparent with your social media marketing leave a comment with your ideas and I’ll tell you if it’s going to work or if it won’t.

I’ve tested a lot of this stuff out, like on the Neil Patel blog; I shared my journey all the way from going from zero to a hundred thousand visitors a month.

#3: Use videos.

Look, you’re watching me.

You know the past few months I’ve been doing a ton of videos, I’ve been going to conferences, events, and you know what people have been saying?

Neil, you have amazing content.

I’m like, “Great you love my content.

“What was the latest piece of content that you liked?”

I’m just trying to get feedback on how I can improve.

And they’re like, “Oh, your video on X, Y, and Z topic.”

They’re not talking about my podcasts; they’re not talking about my blog content even though my blog content gets way more traffic.

Everyone’s talking about my video content.

Why is that? It’s because it’s helping me build a deeper connection with you.

Sure, there are lots of comments on my videos, but I also do that in my blog comments.

Why isn’t my blog growing as fast? People want videos; it’s how they connect with one another. So, create videos.

It’s not about text-based content these days; it’s not about audio-based content, if you want to stand out from the crowd it’s all about videos.

#4: Be a long-term thinker.

Look at Gary Vaynerchuk; you think he’s successful, right? He is. Did it happen overnight? No, it didn’t.

He had Wine Library TV before that, then he created his agency, then did the DailyVee, and eventually, yes, you’re seeing him everywhere, but it took him a long time before he got to where he is.

And the same with me. You think I’m an overnight success?

No, I’ve been doing this for over 16 years. That’s a long time.

No, you don’t have to put in 16 years like I am before you start seeing results and making money, but if you want to really succeed in the marketing world, you have to think of it as a three-plus year plan.

Don’t expect amazing things in the first six months; you’ll see some traction.

After the first year, you’re going to start seeing growth.

After the second year, things are going to start skyrocketing.

After three years, assuming you’re pushing hard every single week, then things are going to start blowing up.

But, if you don’t do it consistently you won’t do well. It’s all about the long game.

Follow these tips, if you’re not sure which one of them you should be leveraging first in your social media marketing arsenal so you can stand out from the crowd leave a comment, I’ll respond, and I’ll help you out.

If you need help with online or digital marketing leave a question or comment below and I’ll be sure to answer!

Comments (48)

  1. Neil, what is your marketing advice for a MLM business…. they gave me the cookie cutter website …. start a blog site and refer to the MLM site? I want to blow it out of the water in the long run! Thank you!

  2. Hey Neil. I want to market my learning app.Please suggest me with some new and innovative idea so that i can move forward although i like your these 4 tips but i am a little confused .help me out!! Pleaseeeeeeeee

  3. I love the transparent idea. In fact, I've been planning to use this for my online kid-shop when I move to drop-shipping for a long time now. Maybe this is a good idea, letting people know that if they are on a differert condition, they should not buy the product but move on to the other. For EXAMPLE:

    If you are fast-traveling parent, you should not consider this stroller is an option but instead this one(link here).

  4. the video deserves another sub

  5. hey, can you pleaseee post some more videos like this one , you seem to know what ur on about

  6. hello I am trying to grow a clothing line. What is the best marketing SEO or Social Media Campaign

  7. some great information from Neil MORE VIDEOS PLEASE 🙂

  8. can you please keep posting more videos like this, they are really insightful

  9. hi,
    neil I'm new to social media and I wanted to advertise on it so can you give any tips or ideas and how to prepare campaign

  10. I am a sales consultant and one of the larger Chevy dealerships in Michigan. I used to use social media to market health and fitness products because that was comfortable. I am down for video and audio, I even enjoy doing it. I am struggling to come up with some innovative ideas on how to make myself stand out to the customers while maintaining a sense of professionalism. I am searching for any ideas on how to generate leads for myself at the dealership and am willing to completely jump outside of the box. Any suggestions??? I will probably do them. Thank you for your content!

  11. These tips would definitely help a person increase their exposure on Social Media. Good content.

  12. Very valuable! thanks for the great tips 🙂

  13. i even get amazed by your commenting technique here on youtube. how you understand psyche of people is very impressive. what a marketer you are. Hats off my boy.

  14. Hi niel I have a less then 4 months insurance site an it's visability is some how good. I average on the 2nd and 3rd page I want to take the 1st page. How many article must I publish a week

  15. How to get visitors for an IT training and service company when it is a start up ? What kind of content we should use ?

  16. Great advice, though
    I'd say the sound in the video is a bit harsh/echo-y

  17. Neil how should i price out a facebook ad campaign for a small business..charge them 400 and use 150 dollars for advertising..what is the best way…i need you expert knowledge on this

  18. AWESOME VIDEO..very informative..i'm a client development officer for a tech company who majors in data management and business process automation. one major responsibility on my shoulders is getting more clients. Social Marketing is thus a tool i need to do right. Please teach me which to use more and how to be successful at it.

  19. So help me make money 😭😭😭😭😢😢😢😢

  20. His voice gives me a headache. Good info though. I wish I could use subtitles to watch it

  21. Hi Neil. I'm a writer & web designer, and a busy mom, too. (Actually, I think my 8 1/2 year old daughter is busier than me. Which makes me uber busy…) I'm starting to produce more videos and I'm even hosting my first live webinar in a few days. I'm doing more videos mostly because I know they are helpful, and, I don't have as much time to get out and meet people in person, which has often helped me in the past. I am not crazy about Facebook, but I'm getting more active on Instagram, YouTube, LinkedIn and Twitter. I am blogging more, too. I am looking at the long game. Do you think that using just four social media outlets is sufficient? Any additional advice? Thanks in advance. (I studied your course on CreativeLive, too. Outstanding!)

  22. Hey, Neil, it's amazing and very helpful video

  23. I like what you said about transparency, it's what I am working on now.

  24. Useful tips Neil. Long term game

  25. You are my inspiration for Digital Marketing and SEO

  26. Hey Neil.. I'm an applied art student ….. can u pls Giv some tips on creating a good product campaign….pls

  27. Hey Neil great stuff. I have my own channel that specializes in music content. Im about 2 months in and I'm wondering if I'm going about it the right way. What was your strategy the first 6 months of your marketing and what mistakes did you make that you would change?

  28. Thank you very much again, Neil!

  29. Why are you screaming? You know that I can mute you😂😂😂

  30. It certainly is all about being transparent, providing value and knowing it's all about the long game! I appreciate your perspective, thanks.

  31. Neil, you're on point. Loving it.

  32. Hey Neil,
    Amazing energy! Watched your entire video and wanted to know how I can get started with affiliate marketing of healthcare products that I really believe in. I am a yoga trainer and have seen great results in people who have opted for some health related products

  33. I love the advice about the long term. Im launching a vlog channel to document my life. any tips to future vloggers. im 23 and live in los angeles.

  34. Thanks for this video, is was super informative. I'm having trouble deciding on what to post on my company's twitter to keep up with engagement. We have a podcast and website but haven't created new content in over a month due to not being able to record – what other ways can keep up w/ engadement to keep followers interested?

  35. Hi Neil, Awesome video! What do you think are the best sites to leverage to drive traffic to an app?

  36. Hey Neil, great video. It was great hearing you speak at the mentor conference in LA. Do you have any tips for getting your first few PPC clients?

  37. Hey Neil, so I'm initiating my journey into the entrepreneur world with dropshipping to get my feet on the ground in terms of marketing and sales. The low barrier-to-entry seems like a good starting place. I strive to be on the respectable side of dropshipping and apply authentic business strategies to it. I'm already looking ahead where I want to take that and a unique niche clothing brand is the space I want to move into. My question to you is how can I incorporate storytelling and video content with dropshipping and moreso learning econ/starting a brand. Should I document my journey? I feel like that's a new take on things in the ocean of "Shopify Guru" webinars and courses.

  38. Great video Neil! Thank you for the tips and transparency 😉

  39. Looking for marketing videos and found this! Would you consider a review of my channel and possibly subscribing?

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